History is that certainty produced at the point where the imperfections of memory meet the inadequacies of documentation.
Julian Barnes, The Sense of an Ending
We launched Amen’s second app today. It’s called ‘Thanks’ as in, Thanks for the best advice.
But when I say the blunt truth is that men run the world, people say, ‘Really?’ That, to me, is the problem.
There’s a lot of consuming and devouring and eating in Maurice’s books. And I think that when people play with kids, there’s a lot of fake ferocity and threats of, you know, devouring, because love is so enormous, the only thing you can think of doing is swallowing the person that you love entirely.
An increasingly mechanistic, fragmented, decontextualised world, marked by unwarranted optimism mixed with paranoia and a feeling of emptiness, has come about, reﬂecting, I believe, the unopposed action of a dysfunctional left [brain] hemisphere.
In the early 1950s, the Betty Crocker Company introduced a cake mix so that people could readily make excellent tasting cakes at home. No muss, no fuss: just add water, mix, and bake. The product failed. “The cake mix was a little too simple. The consumer felt no sense of accomplishment, no involvement with the product. It made her feel useless.” Betty Crocker solved the problem by requiring the cook to add an egg to the mix, thereby putting pride back into the activity. Adding the egg gave the act of baking a sense of accomplishment, whereas just mixing water into the cake mix seemed too little, too artificial.
Donald A. Norman, Emotional Design: Why We Love (or Hate) Everyday Things
We are such sensitive creatures.
I’m super-fascinated by how texting and modern technology have made the early stages of our romantic interactions frustrating—that roller coaster of emotions you go through when you text some girl you are into, asking about dinner. You don’t hear back for hours, and you are going crazy . Then you look on Instagram, and she’s, like, posting a photo of her dog and you’re like, What the fuck? Why are you Instagramming photos of your puppy, you rude piece of shit? Respond to my text!